Services
Our Approach
We offer an innovative, insight-driven, and objective approach to enabling partners and organizations succeed on the strategy and the delivery of software-based products and services. Our service includes a comprehensive consult to help identify gaps and opportunities, Our approach leverages proven expertise and know-how in design-thinking for product and service design, lean and agile based approaches to marketing, products and service development, and customer-centric go-to-market and adoption. We are passionate about the power of data, pragmatic about strategy, and determined on experiment-retrospect-refine iterations.
Business and Service/Product Strategy
Review Organizational Strategic Architecture
- How is the transformed business' competitively differentiated in terms of target market, value proposition, and supporting capabilities? Why?
- How will the target be reached over time?
Review Business Value Proposition
- What value does the transformed business deliver to whom
- What is the related messaging?
Review Business Migration Pathway
- What are the key capabilities we need to develop to get to the aspirational business (3 years out)?
- How will they evolve over time?
Review Business and Financial Modeling
- How will we make money, from whom, and how much of it will we make?
Review Business Model Testing and Experimentation Plan
- What are the key assumptions behind our new business?
- How do we quickly and cost effectively validate these assumptions?
Develop Service/Product Offerings and Value Proposition (Research, Analysis, Definition)
- What value does the service portfolio deliver to whom? What is the related messaging?
Develop Service/Product Differentiation
- What are the key dimensions that will differentiate our product offering from the competition?
Partnerships, Sales, and Marketing
Review Corporate and product identity (logo, letterhead, folders)
- How is the identity of the company and its product best represented?
Review Corporate and product marketing collateral specifications (brochure, case studies, website, templates)
- How is the value of the company and product best communicated?
- What tools are needed to present such value?
Review Marketing strategy and plan
- How do we best reach our audience? What tools do we need to invest in?
- How can cost effectively create leads and convert them into customers?
- What campaigns do we need to create?
Service Management + Delivery
Develop Service Suite and Transformation Roadmap
- How will the service portfolio evolve (over the next 3 years)?
- What are the key services to fuel growth? How are they delivered?
Develop Service Delivery Strategy
- What is the right type of process and needed to successfully deliver the services to market?
- What are the templates to be used?
- How is the service best packaged and delivered to the customer?
- What tools are best to be used to deliver the services?
Product Management + Delivery
Develop Product and Transformation Roadmap
- How will the product will evolve (over the next 3 years)?
- What are the key capabilities to fuel growth? How are they delivered?
Develop Product Delivery Strategy
- What is the right type of process and needed to successfully deliver the product to market?
- What are the technologies and partnerships to be leveraged?
- How is the product best packaged and delivered to the customer?
- What tools are best to be used to deliver the product?